OUR STORY
After the passing of Jim Morrow and the closing of MJC Archery, NexGen Archery’s Founder and Owner, Coby Moscowitz, wanted to continue Jim’s legacy and his dedication to the archery industry over the past 30 years. Jim taught Coby everything he knew about the archery industry and his knowledge of bow maintenance and repair, and about the importance of giving back to the archery community.
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The story starts fifteen years ago, when Coby walked into MJC Archery with his dad to go shoot, and about after ten minutes, Coby was upset and unhappy with his shooting. Coby and his dad were walking out the door, and Coby remembers Jim running after them, asking if he could help them; Coby’s dad explained that Coby was not having fun and did not like shooting compound. That is when Jim told them to come back, and that he would personally work with them. Coby and his dad walked back in and Jim handed Coby a recurve and taught him everything he knows today. And from that day on, Coby’s archery journey began.
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Coby also learned an important business lesson that day which he has kept with him until the last day the MJC Archery was open - - to go after the customer and make sure that their needs were met and, if not, what could I do to fix them, especially if I did not work directly with that customer.
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Coby worked for and was coached by Jim for 15 years. At 14, Coby began working part-time for Jim during the school year and full-time during the summer. Coby also has competed competitively for the past 16 years, shooting recurve.
Coby attended and graduated from Texas A&M University on an archery scholarship. He was a 4-time All-American on the men's recurve team. And since graduating from Texas A&M, he went onto receive my Master’s degree from Michigan State University in Marketing Research. Coby continues to shoot competitively, coaching Jim's JOAD team he built, and also coach another local JOAD program.
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Since Jim's passing and the store closing, Coby realized there was a need to have a local shop to support the clientele Jim built over the past 30 years as well as the JOAD program he built and to support the other local JOAD programs. Not only did Coby see a need, but an opportunity to continue Jim's legacy, as Jim was a big part of Coby’s life and taught him a lot about the archery industry and general business knowledge. So the NexGen Archery Shop and NexGen Archery Foundation was created and Jim's memory breathes life into them every day.